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Frost & Sullivan Group To Present Briefing On RFID ROI

The Auto ID Group will discuss growth areas and adoption levels at a briefing on April 17, 2007.

On Tuesday, April 17, 2007, the Auto ID Group at Frost & Sullivan will present an analyst briefing on the RFID market.

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The presentation will outline tipping points to help determine when mass adoption and high growth will occur, as well as covering levels of adoption and analysis of qualitative growth factors.

“While smaller-scale RFID adoption has been widely tested through extensive pilot projects, and over the past year a number of companies have taken a further step into multi-site deployment, growth has lagged expectations,” said Frost & Sullivan Research Analyst Brendon Ouimette. “However, it is important to understand that strong ROI is being generated from the technology.”