GM Goes Urban With New Minicar Concepts

New site will allow potential buyers to vote for the concept they like most.

At the New York Auto Show on Wednesday, GM unveiled three minicar concepts - the Chevrolet Beat, Chevrolet Groove and Chevrolet Trax - designed to appeal to buyers in the urban market.

GM has set up a website that will allow customers to vote for the minicar they like most. The results of that poll will help Chevrolet determine market interest and which design/capability package potential buyers are most interested in.

“The Chevrolet Beat, Groove and Trax concepts highlight the strength and diversity of GM’s Global Design capabilities, as well as the ability of our Global Product Development team to anticipate and quickly meet the evolving needs of our diverse markets around the world,” said Ed Welburn, vice president, GM Global Design.

The Beat is based on a micro import tuner, with front-wheel-drive. It’s a three-door hatchback powered by a 1.2-liter turbocharged gasoline engine with automatic transmission, as well as navigation and stereo systems.

GM describes the Groove as a “funkastalgia-themed vehicle.” It’s retro-inspired and powered by a 1-liter diesel engine.

The Trax is an urban crossover with all-wheel-drive and a 1-liter gas engine.

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