Would Consumers Be Willing To Buy Cars From Tech Companies?

A look at the willingness of consumers to switch from their current car brand to a tech company like Google or Apple.

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Last September, the world's largest car manufacturers gathered in Frankfurt, Germany to present their newest achievements at the International Motor Show. Two companies that weren't among the exhibitors (yet) were Google and Apple, but that might well change in the years to come. While Google has been publicly testing self-driving cars for years now, Apple's car ambitions are a little less clear. However, the company has been hiring engineers from car makers and the rumors surrounding a secret car project at Apple are pretty persistent.

But would consumers actually consider buying cars from tech companies such as the two aforementioned? Apparently yes. According to a survey by Capgemini, a decent number of consumers who are in the market for a car would consider ditching their current brand in favor of a tech company. The below chart shows who is most excited about the prospect of cars made in Silicon Valley.

This chart shows the willingness of consumers to switch from their current car brand to a tech company (e.g. Google, Apple).

Infographic: Would Consumers Be Willing to Buy Cars From Tech Companies? | Statista
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