Delta Air Lines Inc. said on Thursday that it will operate its private jet unit under the name Delta Private Jets.
The business had previously been known as Delta Air Elite. The business allows corporate and wealthy travelers to buy charter jet service that links with Delta's scheduled flights.
The charter jet business has been growing. Delta bought jet charter and management company Segrave Aviation in January, and it has added nine other business jets to its fleet this year, many of them through management contracts with their owners.
Shares of Delta Air Lines Inc. fell 5 cents to $10.64 in midday trading.