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Manufacturing Minute: Bringing Augmented Reality To The Auto Industry

In this episode, how Volvo and Microsoft could bring augmented reality to a car near you.

In this episode, how Volvo and Microsoft could bring augmented reality to a car near you. This is your Manufacturing Minute.

Last week Volvo announced that a new collaboration was underway between the automaker and Microsoft. Why? According to a statement from Volvo, the two companies hope to โ€œjointly develop the next generation of automotive technologies.โ€

Future projects could include anything from autonomous driving technologies to the utilization of data generated from connected cars to create new services.

But whatโ€™s most interesting is how Microsoftโ€™s HoloLens, a sort of augmented reality headset, could be implemented. For instance, the technology could be used to rethink how customers first experience and explore cars, including the ability to view life-size projections of a Volvo with various features. 

So, What Do You Think?

Could a virtual reality showroom be a new way to add transparency and depth to the car-buying process? Could this be used in the engineering and design process?

Email us or leave your comments below. Thatโ€™s all the time we have today, but tune in every week day for your next Manufacturing Minute.

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