Tesla is forging ahead with their mass-market electric sedan, the Model S, priced at about $50,000 after rebates. The car, which will be released to the market in 2012, is designed to be attractive enough that consumers will not care what's under the hood, or that it runs on just a hum. But with cheaper alternatives from the likes of Chevrolet and Nissan, the higher sticker price could sway consumers away from the Tesla.
And don't tell Tesla the government loan for the Model S was a "bailout" for the electric car market.
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