Hannover, Germany and Princeton, N.J. — Deutsche Messe AG continues to expand its activities worldwide and is now organizing the first-ever MDA NORTH AMERICA from September 8 to 13, 2014. MDA will take place parallel to the International Manufacturing Technology Show (IMTS) in Chicago and will highlight products, solutions and technologies related to Motion Drive & Automation. Another event in Deutsche Messe’s trade fair portfolio – INDUSTRIAL AUTOMATION NORTH AMERICA – celebrated its impressive premiere in Chicago in 2012 also parallel to IMTS.

“The success of INDUSTRIAL AUTOMATION NORTH AMERICA showed that the core competence from the HANNOVER MESSE portfolio perfectly complements the manufacturing technology fair IMTS. Nothing demonstrates our commitment to developing our activities in North America better than MDA NORTH AMERICA, which will serve as a perfect platform for exhibitors from power transmission and control technology on one of the biggest markets in this sector”, said Dr. Andreas Gruchow, member of the Managing Board at Deutsche Messe AG.

“Germany is the American market’s No. 1 supplier of products in the power transmission and control technology sector. More than 21.1 percent of total exports of power transmission and fluid technology to the United States (worth 9.5 billion euro) came from Germany, with Japan 18.2 percent and China 14.1 percent in second and third place respectively. In absolute terms, the value of exports to the United States in this sector in 2011 was more than double the figure for 2001. In fact, following the economic shock of 2009, business had already rallied sufficiently in 2010 to have reached the same level as in 2008, before the crisis. The figures for 2012 suggest further growth, which is why we welcome MDA NORTH AMERICA as an additional platform for our successful overseas business”, adds Hartmut Rauen, senior executive of the German Engineering Federation (VDMA) and head of the VDMA’s power transmission and fluid power divisions.

Larry Turner, CEO of Hannover Fairs USA, a subsidiary of Deutsche Messe AG, said, “Following the successful launch of INDUSTRIAL AUTOMATION NORTH AMERICA this year, we expect MDA NORTH AMERICA will be just as successful when it debuts in 2014.” 

MDA NORTH AMERICA provides manufacturers with an effective showcase for products from every sector of mechanical power transmission and control technology, as well as pneumatics and hydraulics.

About Deutsche Messe

Deutsche Messe AG is one the biggest and most active trade fair organizers in the world. Based in Hannover, Germany, the company employs over 930 staff and boasts a network comprising 66 representatives, subsidiaries and branches in more than 100 countries. Every year Deutsche Messe organizes more than 100 trade fairs and conferences across the world, involving approx. 35,000 exhibiting companies, 3.5 million visitors and 15,000 journalists from 100 countries.

Hannover Fairs USA

Hannover Fairs USA (HFUSA) provides global fair exhibitors lead generation and product launch support across target buyers and distribution networks worldwide. HFUSA works closely with exhibitors to help them maintain their competitive position on and off the show floor and to connect with a broad range of new market audiences. For more information, go to