Daily Sound Bite: Cheerios Stands Behind Ad

Cheerios stirred a bit of unexpected controversy after an ad showing a mixed race family drew criticism and some negative reactions on the internet. Marketing expert Laura Ries explains that advertising often shies away from anything that could potentially be controversial — even if most viewers would just see a normal family eating breakfast.

Cheerios stirred a bit of unexpected controversy after an ad showing a mixed race family drew criticism and some negative reactions on the internet. Marketing expert Laura Ries explains that advertising often shies away from anything that could potentially be controversial — even if most viewers would just see a normal family eating breakfast. She says,

"The ability for nameless, faceless people to get on the Internet is out there, and companies don't like it when people yell at them."

[read more]

More in Economics