Building an ROI model to Evaluate Your B2B E-Commerce Initiative
B2B companies everywhere are under heavy pressure to offer their customers and employees robust E-Commerce capabilities that rival best-of-breed consumer-focused companies like Amazon.com and Dell. B2B companies that fall short of customer expectations risk losing them to competitors who have stepped up their game. Offering a superior E-Commerce experience makes excellent economic sense. There is a compelling return on investment opportunity, grounded in significant potential cost savings and increased revenues.
This paper provides a framework for building an ROI model that can be used to demonstrate the advantages of a new E-Commerce implementation to senior executives and board members.