Oliver Wight's new white paper, Demand Control: An Often Missing Link in the Demand Management Process, by David Holmes with contributions from Todd Ferguson and Timm Reiher, is a valuable guide for any company seeking to improve customer service, increase sales revenue, and be respected as a reliable supplier. This white paper defines Demand Control and outlines its importance in the Demand Management and execution processes. Done well, the authors argue, Demand Control takes chaos out of the near-term order fulfillment and sales execution processes and stimulates actions that enable companies to improve customer service and increase revenue. Readers of this white paper will find a compelling argument for why an effective Demand Control process should be in place and provide helpful steps for establishing one.
Demand Control: An Often Missing Link in a Demand Management Process
Thu, 09/26/2013 - 9:17am