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Lexus Uses Instagram To 'Build' SEMA Car

Chris Woodyard talks with Lexus' Brian Bolain about the RC-F sports car that was customized based on suggestions from the brand's followers on Instragram as a brave experiment in social media. USA Today reports on this exciting new use of social media...

Nov 4, 2014
Chris Woodyard talks with Lexus' Brian Bolain about the RC-F sports car that was customized based on suggestions from the brand's followers on Instragram as a brave experiment in social media.
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