A study published in May called 2015 Sense & Sustainability measured the public perceptions of corporate commitment to sustainability.
The study, conducted by G&S Business Communications, looks at sustainability reputations by industry, how interested the public is in learning about the issues, how environmental and social causes affect consumer habits and brand choices and consumer confidence in basic scientific concepts.
Here is a breakdown of the study’s findings, by the numbers:
14: Percent of respondents who said manufacturing ranked among the top three industries in their reputation for sustainability. Manufacturing ranked dead last after agriculture, energy, food and beverage, health care and pharmaceuticals, consumer staples, financial and professional services, consumer durables, building and construction, transportation and leisure services.
62: Percent who said that climate change is an issue that is either very or somewhat influences the brands they choose to support.
18: Percent of millennial adults who don’t use any sources to learn about sustainability efforts. Millennials had the lowest percent of lack of interest.
40: Percent of respondents who question their practical understanding of science.
81: Percent of those who participated in the survey who agree or strongly agree that businesses are likely to address environmental or social issues only when there is a related economic impact.
