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Nissan Launching Datsun-Brand Hatchback In South Africa

Tue, 06/10/2014 - 8:26am

TOKYO (Kyodo) -- Nissan Motor Co. said Tuesday it will launch a Datsun-brand hatchback in South Africa later this year.

The five-seat GO hatchback is designed for first-time middle-income buyers, selling for 100,000 rand (some $9,300 or 950,000 yen) or less. The vehicle will be exported from India.

The Datsun brand is owned by Nissan and was the best-selling brand in South Africa in the 1970s.

The brand was phased out in 2002, but Nissan revived it as the brand for low-cost vehicles for emerging countries in March, when the Datsun Go was released in India.

Nissan has already decided to introduce the Datsun brand in Indonesia and Russia as well.

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