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PepsiCo's First Premium Water To Make Appearance

Fri, 01/10/2014 - 2:18pm
Candice Choi, AP Food Industry Writer

NEW YORK (AP) -- If you're willing to pay a little extra for trendy bottled water, there's Evian, Smartwater and Fiji. Now, PepsiCo wants to throw "Qua" (KWAH) to the mix.

The world's No. 2 beverage company plans to test its first premium bottled water brand at the Golden Globes this weekend. The bottles will be passed out on the red carpet, a way for the company to introduce the brand to the Hollywood types who appeal to its target audience.

A representative for PepsiCo noted that the name and design for Qua can still change before it's rolled out more broadly.

Aside from the higher prices, what exactly sets a premium water brand apart varies. But the superficial factor is high: They usually come in stylish bottles.

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