Government Seeks Changes For Four Loko

Thu, 02/14/2013 - 10:41am
Jennifer C. Kerr, Associated Press

WASHINGTON (AP) -- The makers of a carbonated alcoholic drink guzzled on college campuses will be changing the look of its Four Loko cans to settle the government's charges of deceptive marketing.

The Federal Trade Commission says Phusion Projects will be required to put an "alcohol facts panel" on flavored malt beverage cans containing more than two servings of alcohol. The panel would disclose the alcohol by volume and the number of servings in the container.

Phusion also will have to redesign many of its cans so they can be resealed and the drink wouldn't have to be consumed in one sitting.

The FTC accused Phusion of suggesting its supersized 23.5-ounce cans were equal to one or two regular 12-ounce beers. In fact, the FTC says, they are closer to four to five beers.


Share this Story

You may login with either your assigned username or your e-mail address.
The password field is case sensitive.