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PepsiCo To Launch Mid-Calorie Soda

Beverage makers are eager to find a mid-calorie soda that consumers like as it could help stimulate sales, which have been hurt by concerns over excessive sugar and calories.

PORTLAND, Ore. (AP) -- PepsiCo Inc. will roll out its new mid-calorie soda "Pepsi Next" nationally early next spring.

The company said in June that it would be testing the lower-sugar and lower-calorie soda in Iowa and Wisconsin. PepsiCo said Wednesday that testing results exceeded its expectations and it plans to begin selling the product nationally at the beginning of its second fiscal quarter.

Beverage makers are eager to find a mid-calorie soda that consumers like as it could help stimulate soda sales, which have been hurt by consumer concerns over excessive sugar and calories. Drink makers have struggled to find a taste that has resonated with consumers.

Pepsi Next has 60 percent fewer calories than regular Pepsi, with 40 calories per 8-oz serving and 60 calories per 12-oz serving.

A PepsiCo spokeswoman declined to comment further on details of the product or its marketing plans until closer to the launch. But Beverage Digest, an industry publication that first reported the national plans said that the company will sell it in several product sizes and that the company said the product has potential for growth beyond the U.S.

Shares of PepsiCo rose 59 cents to close at $65.09 Wednesday.

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