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GE Capital Retail Finance and Bryant Heating & Cooling Systems Extend Their Consumer Financing Program

KETTERING, Ohio and INDIANAPOLIS – August 15, 2011 – GE Capital Retail Finance, a consumer lending unit of General Electric Company (NYSE: GE - News), and Bryant Heating & Cooling Systems have announced a multi-year renewal on their consumer lending program, which originated in...

GE Capital Retail Finance and Bryant Heating & Cooling Systems Extend Their Consumer Financing Program

KETTERING, Ohio and INDIANAPOLIS – August 15, 2011 – GE Capital Retail Finance, a consumer lending unit of General Electric Company (NYSE: GE - News), and Bryant Heating & Cooling Systems have announced a multi-year renewal on their consumer lending program, which originated in 1998.

The Bryant® Comfort Credit Card is available to qualified customers through more than 1,400 authorized Bryant dealers nationwide.

“Heating and cooling equipment costs can be unexpected expenses, so it’s important for our customers to have the option of paying for service or installation with manageable payments over time,” said Tom Archer, brand manager for Bryant Heating & Cooling Systems. “GE Capital has the technology and support services that make the sales process easier for our dealers. Additionally, they are a well-known name to our customers, which is an additional advantage for us.”

Bryant Heating & Cooling Systems, founded in 1904, is among the most widely known names in the HVAC industry. The company is headquartered in Indianapolis and has manufacturing facilities in several states, where they produce a wide variety of heating and cooling products.

“Bryant is a highly respected brand with a long history of success in the HVAC industry, so naturally we are delighted to continue our consumer financing relationship,” said Bruce Christensen, vice president and general manager, Home Improvement for GE Capital’s Retail Finance business. “Both companies are known for great reliability and customer service, so we think it’s going to be a strong association for years to come.”

For more than 75 years, GE Capital’s Retail Finance business has provided billions of dollars in consumer financing through more than 200,000 small- and mid-sized businesses throughout the United States. GE Capital Retail Finance is a leading provider of consumer credit in the HVAC industry and supports its retail clients and dealers with online technology such as the Business Center, which includes service, training, marketing and sales tools.

About Bryant Heating and Cooling Systems
Bryant has been dedicated to customer comfort and satisfaction since 1904. In addition to its best-in-class network of distributors and dealers, Bryant offers exceptional reliability and energy efficiency through an extensive line of durable heating and cooling products. Bryant is devoted to doing Whatever It Takes to deliver the highest quality in HVAC products and services for consumers nationwide, which is why so many people have trusted their indoor comfort needs to Bryant. For more information, visit www.bryant.com.

About GE Capital’s Retail Finance business
GE Capital’s Retail Finance business is among the country’s oldest and most successful retail lenders, with more than 75 years of experience in consumer financing. The business, which originates loans as a unit of GE Money Bank, provides credit card programs to retailers and consumers in the United States through its Retail Cards and Sales Finance units. This includes customized private label and bankcard credit programs to major retailers in the U.S., as well as private label credit card programs, promotional and installment lending, bankcards and financial services for consumers through dealers; national, regional and independent retailers; contractors; manufacturers; healthcare practices; and service providers across more than 20 retail segments including: automotive, appliances and consumer electronics, elective health care, floor covering, home design and improvement, home furnishings, jewelry, music, powersports, outdoor power equipment and sporting goods. More information can be found at www.gemoney.com
and @GEMoneyUS


GE Capital (NYSE: GE) is one of the world’s largest providers of credit. For over one million businesses, large and small, GE Capital provides financing to purchase, lease and distribute equipment, as well as capital for real estate and corporate acquisitions, refinancings and restructurings. For our 100+ million consumer customers, GE Capital offers credit cards, retail sales finance programs, home, car and personal loans and credit insurance. For more information, visit gecapital.com
or follow company news via Twitter @GECapital.

GE is a diversified infrastructure, finance and media company taking on the world’s toughest challenges. From aircraft engines and power generation to financial services, health care solutions, and television programming, GE operates in more than 100 countries and employs about 300,000 people worldwide. For more information, visit the company's Web site at www.ge.com , www.gereports.com and @GE_Reports.

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