News
http://www.viridistor.com () —
Viridistor LLC (http://www.viridistor.com) announced today that the
National Marine Manufacturers Association (NMMA (http://www.nmma.org)
) and Professional BoatBuilder (http://www.proboat.com/) magazine,
co-owners of the International BoatBuilders' Exhibition & Conference
(IBEX (http://www.ibexshow.com/) ), have selected the Green Box
(http://www.viridistor.com) solution for deployment to "go paperless"
at all IBEX Shows starting in 2011.
The Viridistor solution will be used to provide all-electronic
distribution of corporate marketing materials in IBEX Show exhibitor
booths as well as for handout of presentation materials at IBEX
conference educational sessions.
This new approach to eliminating the use of paper-based documents at
trade shows and conferences will be demonstrated to exhibitors,
attendees and the news media at the upcoming IBEX Show, to be held
September 28-30 at the Kentucky Exposition Center in Louisville, KY.
Viridistor will provide demonstrations of how the system works so that
participants in future boating industry shows in 2011 and beyond will
be able to see how it can enhance show and session involvement for the
500 or so exhibitors and more than 6,000 attendees at typical IBEX
shows.
"We are impressed with the Green Box solution because it truly
promises to significantly reduce or eliminate the distribution of
paper materials at our boating industry shows and conferences, and to
reduce the cost of exhibitor participation in the shows," said Thomas
Dammrich, President of the National Marine Manufacturers Association.
"New approaches to reducing costs and protecting our environment are
more important today than ever."
"The Viridistor approach will save exhibitors at our IBEX Shows a big
percentage of their show costs by not having to print literature, and
it will give them an even more impressive way to use tools such as
videos to market their wares to boat builders," said Carl Cramer, IBEX
Show Co-Director. "In addition to having more creative ways to sell to
attendees, this solution reduces the tonnage of refuse generated at
shows and conferences and it makes life so much easier for attendees.
They won't have to lug around bags or binders filled with paper while
at the show and they get such a versatile way to manage all the
marketing materials and educational session handouts to make the best
use of them."
The paperless service enables organizations to "go green without going
broke" by bringing exhibitor information management into the 21st
century and it provides benefits for all participants:
"We are delighted to be working with NMMA and Professional BoatBuilder
to help make their IBEX shows more environmentally aware because these
two organizations are at the leading edge of new technology adoption
in the trade show and conference industries," said Terry Mullin,
Viridistor President & CEO. "Their commitment to reducing costs for
their exhibitors and decreasing the carbon footprint for all their
shows is commendable."
When exhibitors sign up for the Viridistor service at the IBEX shows,
they will receive access to Viridistor "cloud" web servers where,
prior to the show, they can upload their electronic "literature" of
all types -- including word processor documents, spreadsheets, PDFs,
videos, PowerPoint presentations, digital photos, conference session
documents or any other electronic materials. When exhibitor staff
arrive at the show and check out their Green Box units at the
Viridistor service desk, their uploaded materials will be downloaded
onto their Green Boxes in a matter of seconds.
"When attendees register on-site, along with their normal show ID
badges they will receive lanyards with free high capacity USB devices
attached," Mullin added. "As they tour the show and discover products
and services for which they want more information, the USB drives are
simply inserted into a USB port on the Green Boxes in exhibitor booths
to instantly download that exhibitor's materials. In addition,
attendees who have signed up to attend educational sessions can
collect all of the presentation material handouts on the USB devices
rather than hauling around piles of paper printouts or large binders
of materials."
Attendee USB-devices are tailored to each specific show and will
feature an electronic show guide and floor maps so that attendees can
search exhibitor offerings by company name, by product category and by
booth location. Using the Viridistor Presenter and Presenter Manager
software applications, people can arrive the day before the show, pick
up their registration materials and review all show activities before
the show opens. They can better plan what they want to see and with
whom they want to meet -- and they can even download their schedules
to their smartphones for use on the show floor. The software
applications enable attendees to review all of their collected
literature more easily following the show and can offload to a Mac or
PC any files they want to keep as well as share materials with
colleagues. Once they're done with the information, they can erase the
contents and have a high capacity external USB memory device for their
own use. Viridistor also provides a recycling program for people who
don't need or want an extra USB stick and donates any returned USB
devices to schools.
About NMMA
NMMA represents more than 1,400 companies that produce every
conceivable product used by recreational boaters and is dedicated to
creating, promoting and protecting an environment where members can
achieve financial success through excellence in manufacturing, sales
and service to their customers. The association provides industry
resources for public policy advocacy, marketing, quality assurance,
and resources and data. NMMA produces trade shows and conferences in
key North American markets to provide quality showplaces for
exhibitors and consumers, including the IBEX Show.
For additional information, please visit the organization's website at
http://www.nmma.org (http://www.nmma.org) .
About Professional BoatBuilder
Professional BoatBuilder magazine is published six times a year by
WoodenBoat Publications, Inc. Written and edited for boat builders,
repairers, designers, and surveyors, its content focuses on materials,
design, and construction techniques and repair solutions chosen by
marine professionals. Professional BoatBuilder has an audited
circulation of 24,000 readers worldwide.
For more information, please visit the publication's website at
http://www.proboat.com (http://www.proboat.com) .
About Viridistor
Viridistor LLC was established in 2008 with the goal of providing
environmentally sound business solutions for the information
technology market. Viridistor's solutions will address the "going
green" initiatives that affect businesses, governments, institutions
and individuals alike. The Green Box solution is the first in a
planned series of products and services designed to radically
transform how information is exchanged throughout the public and
corporate or professional sectors. Based in Tustin, Calif., the
company was founded by a group of executives who bring to bear decades
of technology product development and marketing.
For additional information please visit the company's web site at
http://www.viridistor.com. (http://www.viridistor.com./)

