Technological Evolution Expands the
North American Embedded-Connected Hybrid Telematics Market, Finds
Frost & Sullivan

MOUNTAIN VIEW, Calif., class="xn-chron">July 29 /PRNewswire/ -- Technological
advancement introduces new revenue streams in the North American
embedded-connected hybrid telematics market. As consumers realize
the convenience of using these devices in their cars on a daily
basis, the adoption of telematics will increase in the future. For
long-term survival in this market, vehicle manufacturers slowly
offer a partitioned embedded and connected solution, enabling both
OEMs and consumers to enjoy the combined benefits.

(Logo:   href='http://photos.prnewswire.com/prnh/20081117/FSLOGO'
title='http://photos.prnewswire.com/prnh/20081117/FSLOGO'>http://photos.prnewswire.com/prnh/20081117/FSLOGO)

(Logo:   href='http://www.newscom.com/cgi-bin/prnh/20081117/FSLOGO'
title='http://www.newscom.com/cgi-bin/prnh/20081117/FSLOGO'>http://www.newscom.com/cgi-bin/prnh/20081117/FSLOGO)

New analysis from Frost & Sullivan ( target="_blank"
href="http://www.frost.com/prod/servlet/svcg.pag/AT00">http://www.automotive.frost.com),
Strategic Analysis of North American Embedded-Connected Hybrid
Telematics Market, includes data and information gathered from
technical papers, trade journals, seminars, along with additional
research.

If you are interested in more information on this study, please
send an e-mail to Johanna Haynes,
Corporate Communications, at href="mailto://www.prnewswire.com/news-releases/johanna.haynes@frost.com">
johanna.haynes@frost.com, with your full name, company name,
title, telephone number, company e-mail address, company website,
city, state and country.

"Allowing consumers to connect portable devices such as mobile
phones with in-vehicle human machine interaction (HMI), improves
their driving experience and leads to higher retention," notes
Frost & Sullivan Senior Research Analyst Sathyanarayana
Kabirdas. "It creates new business model opportunities, including
partnering with third-party developers to write and certify
applications on their cars."

The integration of mobile phones to the in-vehicle telematics
unit allows consumers to lock or unlock vehicles remotely, or even
locate their vehicle. With third-party applications, such as
Pandora, consumers can stream music from their mobile phone into
their car through Bluetooth, eliminating the need of XM/Sirius
satellite radio.

A prominent challenge facing the market is the extensive
research and development that vehicle design involves as stringent
safety standards must be met. This can take four to five years
before it comes out of the production line. Therefore, today's
electronics might be outdated by the time a new car reaches the
consumer.

"With consumer device integration with in-vehicle HMI, vehicle
manufacturers might find it difficult to match the life cycle of
automobile and consumer electronics," says Kabirdas. "An open and
flexible platform will allow consumers to enjoy new services
through downloadable applications, even years after the vehicle has
left the dealer."

Participants must roll out flexible architecture platforms that
can accommodate updates and upgrades anytime they become available.
Thus, apart from saving money for automakers to develop new
hardware versions, it helps gain the confidence of consumers and
increases the renewal rate.

Participants would be wise to partner with leading application
developers to write and certify applications for OEM's cars on
their smart phones, allowing third-party apps to be used in cars.
In addition, they must partner with multiple segments, such as
insurance, and provide usage-based insurance programs to add more
value for consumers.

Strategic Analysis of North American Embedded-Connected
Hybrid Telematics Market is part of the Automotive &
Transportation Growth Partnership Service program, which also
includes research in the following markets: Strategic Analysis of
Map-Based ADAS Systems in North
America, 360 Degree Perspective of the Global Electric
Vehicle Market - 2010 Edition, Strategic Analysis of North American
Automotive Usage Based Insurance Market and code, and Analysis of
the Market for Carsharing in North
America. All research services included in subscriptions
provide detailed market opportunities and industry trends that have
been evaluated following extensive interviews with market
participants.

About Frost & Sullivan

Frost & Sullivan, the Growth Partnership Company, enables
clients to accelerate growth and achieve best-in-class positions in
growth, innovation and leadership. The company's Growth Partnership
Service provides the CEO and the CEO's Growth Team with disciplined
research and best-practice models to drive the generation,
evaluation, and implementation of powerful growth strategies. Frost
& Sullivan leverages over 45 years of experience in partnering
with Global 1000 companies, emerging businesses and the investment
community from 40 offices on six continents. To join our Growth
Partnership, please visit href="http://www.frost.com/">http://www.frost.com.

Strategic Analysis of North American Embedded-Connected
Hybrid Telematics Market

N81A

href="http://www.prnewswire.com/news-releases/technological-evolution-expands-the-north-american-embedded-connected-hybrid-telematics-market-finds-frost--sullivan-99550289.html"
target="_blank">SOURCE