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Campbell Soup To Sell Veggie-Fused Tea

Tue, 07/13/2010 - 5:35am

CAMDEN, N.J. (AP) -- The Campbell Soup Co. is introducing still more beverages aimed at getting people who don't like vegetables to eat them anyway.

The maker of V8 V-Fusion juices, as well as more traditional canned soup and other snacks, told analysts Monday that its new line of V8 V-Fusion teas will hit stores next month.

Like the juices, the teas will include vegetables but their flavor will be dominated by fruit.

The teas are the biggest product introduction the Camden-based company announced Monday as part of a strategy to increase spending on its beverages and healthy snack lines.

The company also announced new products for China and Russia, where it has focused on broths until now. In China, it plans to test condensed soups sold in pouches and cans.

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