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Toyota, Honda Top Declines In U.S. Auto Sales
By Tom Krisher, AP Auto Writer
Manufacturing.Net - January 05, 2009

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UPDATE: Chrysler tops all with 53 percent decline.

DETROIT (AP) -- Chrysler LLC's December U.S. sales plunged by more than half and it sold 30 percent fewer vehicles in 2008 as consumers remained uncertain about the economy and their jobs, dwarfing the steep declines at the other major automakers.

Chrysler said Monday its December sales dropped 53 percent because of the recession and fewer fleet sales, while Toyota Motor Corp. reported a 37 percent slide and Honda Motor Co. said its sales tumbled 35 percent.

Ford Motor Co.'s U.S. sales fell 32 percent in December. General Motors Corp. and Nissan Motor Co. both posted 31 percent declines.

Ford's sales for 2008 fell 21 percent from a year earlier, keeping the Dearborn automaker in third place in the U.S. auto sales race, falling behind Toyota for the second straight year.

Toyota's 2008 sales fell 16 percent to 2.22 million, compared with Ford's 1.98 million. Detroit-based GM's 2008 sales totaled 2.95 million, down 23 percent from the year before. Honda's 2008 sales fell 8 percent.

Other automakers report their sales later Monday.

The sales numbers are of interest to many in Ohio, the state second in auto production behind Michigan. Nearly 100,000 people work in automotive assembly and parts plants around Ohio.

The auto Web site Edmunds.com predicted sales for the full year will total just over 13 million, down 18 percent from 2007 and the lowest level since 1992.

Subaru of America Inc. said its U.S. sales crept higher in 2008, making the Japanese company likely to be the only major automaker with a yearly sales increase. Subaru's U.S. sales rose by 0.3 percent to 187,699 vehicles from 187,208 in 2007, as consumers snapped up its top-selling Forester and Impreza models.

Chrysler's December sales totaled 89,813 vehicles, compared with 191,423 in the year-ago month. Despite the plunge, the recent month's sales represented a 5 percent increase over November levels. the Auburn Hills, Mich., carmaker said the December drop included a 63 percent decrease in fleet sales.

Ford said it sold 138,458 light vehicles in December, down from 204,787 in the same month in 2007. The automaker doesn't see much hope for improvement in early 2009, but predicted a small uptick later in the year.

"We expect the first few months of 2009 to feel much like last three months of 2008," Emily Kolinski Morris, Ford's senior economist, said during a conference call with reporters and industry analysts.

GM sold 220,030 light vehicles in December compared with 319,837 a year earlier. The recent month's results were boosted by heavy sales incentives, including financing offers announced near the end of the month after the Treasury Department said it would give $5 billion in federal aid to GM's ailing financing arm, GMAC LLC.

The sales slump continues to mean good deals for consumers. Aaron Bragman, automotive marketing research analyst for IHS Global Insight in Troy, Mich., said large incentives such as zero-percent financing and rebates will continue well into 2009 as automakers try everything they can to boost sales.

Full-size truck incentives ran from $7,000 to $8,000 in December, and Bragman expects that to continue all year as the economy fails to improve.

"You look in the paper and the deals on brand new GM pickups are astonishing," he said. "The discount that you get buys a heck of a lot of gasoline."

One automaker, Hyundai Motor America, is trying to woo skittish buyers by promising to let them return cars free for up to a year if they lose their jobs and can't make the payments.

The "Hyundai Assurance Program" applies to customers stricken by misfortune outside of their control, such as losing their job, becoming disabled or losing their drivers license for medical reasons. It covers depreciation up to $7,500.

John Krafcic, president of Hyundai Motor America, said traditional incentive spending in the fourth quarter was about half as effective industrywide compared with the same quarter in 2007.

"We needed to think about turning some other knobs to turn sales," he said. "This is all about fear."

Similar bold moves might be necessary throughout the year. Global Insight predicts that U.S. sales will drop from 13 million in 2008 to 10.3 million this year as the economy continues to sputter.

While that may bring deals for consumers, it's bad news for the automakers. GM and Chrysler were forced to go to the government for loans to hold off bankruptcy, and Ford says it may need government money if sales don't recover in 2009.

But Bragman said the sales drops are not unique to the U.S.-based automakers and encompass the entire domestic market.

Toyota said it sold 141,949 vehicles in December, down from 224,399 a year earlier. Sales of the Prius hybrid dropped 45 percent as gas prices fell from their record highs in July.

Honda sold 86,085 vehicles last month, down from 131,792 a year earlier but up from 76,233 in November. The month-over-month improvement was a trend seen by most automakers.

Nissan sold 62,102 vehicles -- including Infiniti models -- in the U.S. compared with 89,555 in December 2007. For 2008, Nissan U.S. sales dropped 11 percent.

Ford said it sold 43,087 Ford, Lincoln and Mercury cars last month, down 26 percent from December 2007. The company sold 90,418 Ford, Lincoln and Mercury light trucks in December, 34 percent fewer than the same month a year earlier.

Ford said there was a glimmer of hope in its sales figures. Its market share was 14.6 percent, up 0.7 percentage point from December 2007 and the first time since 1997 that the company has seen its share go up three straight months.

It also sold 195,823 Focus compacts in 2008, the highest total since 2004 and a 13 percent increase from 2007.

"This is a strong ending to end a very challenging year," Jim Farley, Ford's group vice president for marketing, said in a statement.

Farley said incentives for consumers later this year largely will depend on each manufacturers' inventories, but he sees strong incentive spending and good deals for consumers at least through the first quarter.

GM, which said its market share held steady at 22 percent for the year, said its December car sales totaled 87,506, down 25 percent from the year-ago period. But the total included a 43 percent jump in Malibu sales and a 19 percent increase in Impala sales.

December light truck sales fell 25 percent to 132,524 units and included a 66 percent plunge in demand for the TrailBlazer SUV and a 34 percent drop in Sierra sales.

AP Auto Writer Bree Fowler reported from New York. AP Auto Writer Dan Strumpf in New York contributed to this report.


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Manufacturing.net is pleased to provide you an opportunity to share your opinions on any of the news stories or articles on our site. We reserve the right to edit/remove comments.
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Where are the big 3 bashers today?  1/5/2009 4:54:00 PM
Maybe the big 3 are not as bad as the great Richard Shelby was making them out to be.
The Right Vehicles???  1/5/2009 6:32:00 PM
Not that the US Auto manufacturers are necessarily doing a stellar job, but this article does point to issues often overlooked by the majority of people (and the media in general). One major criticism of the domestic automakers has been their failure to “produce vehicles that people want”. Until fuel prices rapidly pushed beyond $3 or $3.50 per gallon in spring/summer 2008, the vast majority of people in my region of the USA (SW) seemed pleased with their large SUV’s, quad-cab pickups and big cars. These vehicles were coming from foreign as well as domestic manufacturers. Only when prices were peaking around $4 here (higher in other parts of the country) did it start to become an issue for many of these people. Major foreign automakers suffered this same fate; the Toyota Tundra of 2008 is not the cute little Toyota pickup from the early 80’s. Fuel economy ratings between comparatively-sized vehicles are actually very similar (i.e., Tundra vs. Silverado or F-150). The problem that results? It’s simply not reality to think that GM, Ford, Chrysler, Toyota or Honda could rapidly shift their focus from producing large vehicles (which our market apparently desired) to smaller, more fuel-efficient vehicles (which the rapidly escalating fuel costs made more desirable). Now we see gas prices well under $2 per gallon. The problem that results? GM announces a delay in their Volt production, and Toyota cuts back on hybrid Prius production. (Do you recall premiums of $10k for Hybrid Priuses earlier in 2008?) Our US market can be very fickle. In the absence of concerns about the economic meltdown and uncertainty of where fuel prices might be heading, I really believe automakers would have to scale up their production of large vehicles to meet our demand. Certainly all US-based manufacturers could do better. However, ‘bashing’ them for “not building the cars that people want” is not totally reasonable. Another result of lower fuel prices: we’re seeing major pull-backs in the area of alternative energy sources. The “market conditions” make such development uneconomical; ensuring that we’ll be lagging in wind and solar when those conditions again reverse.
Downturn in Sales  1/6/2009 12:45:00 PM
There is a downturn in sales that is affecting all vehicle dealers. I for one would like to see the US Automakers succeed, it is good for the US economy. The questions remains, why are they faltering more than others (why do they need hand-outs)? Is it becasue they are too large? Or are they more inefficient than the Japanese and German makers? Or, do they pay too much for labor?? Hmmmm...


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